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Fatima’s creation of a unique blend of humanity and aestheticism in her work has seen her carve out a reputation as a director of cinematic elegance, sensuality and grace.
Fatima started her career in production design and art direction. A collaborative relationship with an A list director saw her propelled almost overnight to the front echelons of the advertising world. Fatima worked on highly acclaimed campaigns for Smirnoff, Audi, Levi’s, Vauxhall and Coke as well as a series of groundbreaking iconic promos for acts like REM, Deep Forest and Madonna.
Following her relocation to the UK, Fatima began directing in her own right. That same year she was featured in Saatchi’s “New Directors Showcase” at Cannes. Fatima has been on the judging panel at D&AD and BTAA.
In her directing career, Fatima has shot commercials across a wide variety of clients including airlines, insurance companies, charities, cars, soft drinks, chocolates and beauty products.
Fatima started her career in production design and art direction. A collaborative relationship with an A list director saw her propelled almost overnight to the front echelons of the advertising world. Fatima worked on highly acclaimed campaigns for Smirnoff, Audi, Levi’s, Vauxhall and Coke as well as a series of groundbreaking iconic promos for acts like REM, Deep Forest and Madonna.
Following her relocation to the UK, Fatima began directing in her own right. That same year she was featured in Saatchi’s “New Directors Showcase” at Cannes. Fatima has been on the judging panel at D&AD and BTAA.
In her directing career, Fatima has shot commercials across a wide variety of clients including airlines, insurance companies, charities, cars, soft drinks, chocolates and beauty products.
