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Fatima is one of the UK's leading beauty and visual directors. Fatima grew up in Los Angeles and began her career in production design and art direction. In 1995 Fatima re-located to the UK and began directing. Since then Fatima has managed to craft an illustrious career with a reputation for creating commercials that combine cinematic elegance, sensuality and grace. Fatima has shot commercials across a wide variety of clients, from airlines to chocolates to beauty as well as a series of iconic promos for Madonna, REM, Skye Edwards and the Sugababes. In the past eighteen months Fatima has been involved with beauty brands such as GHD, Max Factor, Rimmel and Herbal Essence.
Fatima has also been on the judging panel for both the D&AD and the British Television Advertising Awards.
Fatima has also been on the judging panel for both the D&AD and the British Television Advertising Awards.
