Rob Malpage lights the fire for Woolworths Food
This is a story about tables, and how they bring people together. Rob pairs this idea with his generous delicious visceral approach to food to bring this new spot for Woolworths to life.
"It was important to me to bring the brand values across, how everything is ethically sourced and organic, a sense of what’s good in life, the sense of beautiful places, beautiful food, prepared beautifully. I wanted a sense of realism that your food does come from somewhere - whether its the ground, a chicken or cow. When you eat something prepared by Woolies you are eating something that has been ethically farmed too, the transferral of energy from food to consumer is as pure as possible." - Rob Malpage