Oscar introduces the world to the King of the Unexpected for Sky Vegas

Annex director Oscar Cariss brings the King to life with a TVC campaign for Sky Vegas through Krow Communications. Oscar adds his humour and panache with colourful styling, quirky art direction and a cool performance from our main man. 

The ‘King of the Unexpected’ is a brand advocate who extols his love of living a life full of ‘unexpectations’. He lives for the buzz of anticipation and the thrill of the unexpected, which is why he plays online slots at Sky Vegas. This film plays on the feeling of liberation when we play for playing’s sake.

Nigel Roberts, CD at Krow said: “The thrill of anticipating the unknown and the unexpected is a fundamental human emotion. So this campaign taps into that, and will continue to celebrate it in a series of fun and unexpected ways.”