MATEO DIRECTS BATTERSEA CAMPAIGN 'RESCUE IS MY FAVOURITE BREED'
We are immensely proud of our latest campaign for Battersea Dogs & Cats Home. Directed by the inspiring Mateo Willis, the project champions rescue animals using the tag line Rescue Is My Favourite Breed.
The aim of FCB Inferno’s campaign with Battersea is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. To encourage the public to think rescue first and breed second.
Read our five star review here: http://www.davidreviews.tv/Work/Battersea_DogsCats_Home_Rescues/