Joe Shoots Burd's for New Denim Brand

For Joe Marcantonio's latest project he gets petrol heads come fashion designers Ame and Tamara to feature in the promo for their new brand Burd's. 

Burd's wanted to make a fashion film that didn't look like a fashion film. They wanted the women to look great and confident, but also look like real people, not models. They are all real enthusiasts - skaters, cyclists, motorcyclists. 

The jeans have a material in them called Dyneema that is stronger that steel and perfect for action women!