Annex Collective director Leigh Ogilvie features on Free The Bid!

LEIGH OGILVIE x SMIRNOFF
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When looking to showcase Free The Bid-pledged brand Smirnoff‘s long South African legacy through evolutions of music and dance, the Diageo brand enlisted the talents of Free The Bid’s South African ambassador Leigh Ogilvie.
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As an industry veteran, Leigh’s directorial sensibilities helped to conjure three radically different visual environments within the space of 30 seconds – Sophia Town in the 1950s, Soweto in the 1990s, through to the present day. “Desirability” is a crash-course on the history of South African dance styles, and Leigh’s lens accentuates the specific flavor of each move.
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We caught up with Leigh about working within tight constraints, her 20+ year career trajectory, and the importance of addressing South Africa’s unique diversity needs.
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Leigh’s work carries a distinct, bold filmic voice that has been informed by her award winning music video background. She is a seasoned director who is detail orientated and strives to bring a fresh take with a singular vision to each project. Her extensive reel has picked up awards at D&AD, Vues D’Afrique, Loeries, and SAMAs, with a client list that includes Coca-Cola, Cadbury, Virgin Money, Castrol, Jim Beam, S.A. Breweries and repeat business through J&B, A1 Austria and 1st For Women Insurance.
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Read our full interview with Leigh, view her profile, and check out the work of many other talented women directors on freethebid.com!
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Follow Leigh on Instagram: @leigh_ogilvie
Follow Free The Bid South Africa: @freethebidsouthafrica