BLOG at Annex

You need the latest version of the Flash Player to view the clips on the Annex website.

The Flash Player is free and can be downloaded from here.

LUC JANIN'S NEW VIDEO FOR THE STEREO -PHONICS
Sep 08
RELATED DIRECTORS:
LUC JANIN
“The music and the song were so strong that any image trying to illustrate the lyrics too literally would have felt weak to me. I thought it needed to be a completely abstract visualization that left room for individual interpretation.”

Inspired by the Indian Hindu “Holi” festival, Luc Janin’s video for Stereophonics “You’re My Star” is an emotional journey with a colourful twist.

The “Holi” festival is an annual festival of colour and togetherness in India where people throw coloured powder and water at each other in huge street fights that lasts for hours. “The concept offered amazing photographic opportunities with the vibrant powders flying around, colouring people of different ages and appearances in a location full of textures. However I wanted there to also be an emotional core to this film rather than just being about a look”. By capturing a crowd of real people and allowing the audience to identify with and enjoy their varying expressions, reactions, and personalities, Luc’s ambition was to create a genuine emotional feel to the piece.

Casting 80 Indian extras of all ages and appearances was vital to creating an authenticity to the ‘event’. Annex Films undertook an extensive street casting process to secure a diverse mix of characters, diverse in ages, looks and sizes. The shoot was booked to take place in a one day shoot with two 16 mm cameras rolling to capture all the action.

The video starts in black and white, we see shadows hiding and moving around corners and passages as the band play oblivious in a street. The tensions build as we see groups of people running along streets, over fences and through doorways. The cold and aggressive atmosphere builds until the groups start throwing missiles into the air at each other across the band. Suddenly there is an explosion of colour in the air as the video literally moves from black and white into colour and the tense mood changes into jubilation and frivolity. Even the band can’t help but smile as an all out colour war envelopes them.
Blog entries about this director
Our super talented beauty and lifestyle director K... Karen Lamond shoots for Ecover / Jan 12
Our super talented beauty and lifestyle director K...
Our fantastic animation director Laurie Hill has d... Laurie animates for the Museum of London / Dec 11
Our fantastic animation director Laurie Hill has d...
Annex Films South African directors Keith Rose and... Annex Directors in Shots S.A Dec Issue / Nov 11
Annex Films South African directors Keith Rose and...
Paul shoots Belakiss' music video Red Run!... Check out Paul Barulis' promo for Bellakiss / Nov 11
Paul shoots Belakiss' music video Red Run!...
Congratulations to our interactive director David ... Annex's infinite corridor wins Gold / Nov 11
Congratulations to our interactive director David...
Congratulations to David Baksh who heads up Annex... Award Nomination MediaMind Rich Media / Oct 11
Congratulations to David Baksh who heads up Annex...
The Anti-Slavery organisation has re-launched thei... Cotton Crimes / Oct 11
The Anti-Slavery organisation has re-launched thei...
Paul spent an afternoon in Paris' Crazy Horse cab... Fifi Chachnil by Paul Barulis / Oct 11
Paul spent an afternoon in Paris' Crazy Horse cab...
Luc's brief for James Blunt's new track 'Danger... Luc Janin 'Dangerous' / Sep 11
Luc's brief for James Blunt's new track 'Danger...
Annex beauty director Charles Mehling has been bus... Rimmel's 10th Anniversary Campaign / Sep 11
Annex beauty director Charles Mehling has been bus...
Here's a little behind the scenes with Annex dire... Westfield - Take a look behind the scenes / Sep 11
Here's a little behind the scenes with Annex dire...
Acclaimed beauty and visual director Fatima recent... Fatima shoots Westfield Stratford City / Sep 11
Acclaimed beauty and visual director Fatima recent...
Check out Paul's latest spot for online fashion p... Paul Barulis: Atelier-To-Go / Aug 11
Check out Paul's latest spot for online fashion p...
Check out DGT's latest spot for Canadian Club.
... DGT'S Back in Blighty / Aug 11
Check out DGT's latest spot for Canadian Club. ...
British acting talent Bill Nighy and Gemma Arterto... Annex Films presents WWF's 50th Anniversary Film / Jul 11
British acting talent Bill Nighy and Gemma Arterto...
Laurie has been involved for the past couple of ye... Laurie Hill on Radio Soulwax / Jul 11
Laurie has been involved for the past couple of ye...
Annex director Keith Rose is this years Cannes Fil... Keith Rose Cannes Film Craft jury chairman / Jun 11
Annex director Keith Rose is this years Cannes Fil...
Annex director Paul Barulis shines on having worke... Paul Barulis 'Believes in Better' with Sky / May 11
Annex director Paul Barulis shines on having worke...
We're very pleased to announce that Annex directo... Luc wins Gold / May 11
We're very pleased to announce that Annex directo...
www.msn.co.uk 

Infinite corridor continue their... MSN takeover LIVE today - for one day only! / May 11
www.msn.co.uk Infinite corridor continue their...
++ View all blogs ++